Social Media Marketing

Journey Dance Competition – Social Media Coordinator

Throughout the duration of the events, I ran the Instagram stories in conjunction with the event, creating live content to upload for viewers tuning in from home. I captured backstage moments, filmed short-form content, conducted interviews, and created montages to encapsulate the energy from the live show and translate it to our virtual audience. I also selected media shot by the cinematography team, and curated photos and clipped dance videos to also share footage from the actual show. Click here to view an example of our amazing work on the stories!

The cinema team and I also closely collaborated on trending reels and venue tours. We co-directed the shots and they completed post production; I then proofed videos and directed numerous final edits and changes before ensuring the video was ready to post. For performance videos, the cinematography team filmed dozens of dances at the live event, while I took the creative initiative to determine which dance should be edited and clipped to upload to our feed. I then created a caption, selected a cover from our photographer’s portfolio, and uploaded the final video. I created carousels by selectively curating content from numerous sources. I analyzed photos from our designated stage photographer, viewing content from 400-600 dance and then selecting a variety of the best shots before editing them in Lightroom. I also selected media from our cinematography team, and then created a caption and posted. All of this content is created in real time and uploaded throughout the duration of the live show

I created TikToks using my iPhone for both @teamjrny and @journeycompetition completely independently. I directed, filmed, edited, and uploaded these projects to the stories and feed.

Morning Coffee Creative – Social Media Intern

All of the following content was filmed by the cinematography team. I edited the videos on CapCut, then sent them to the social media manager to be uploaded to their respective accounts.